For Managed Service Providers
Sales coaching for MSP teams that sell complex, multi-stakeholder deals.
Your reps sell managed IT, cybersecurity, and cloud services to regulated industries. Meridian gives them the structure to run better discovery calls and gives you the visibility to develop them.
The Problem
Sound familiar?
Inconsistent discovery calls.
Reps skip qualifying questions, miss compliance triggers, and leave money on the table. Every call is different because there is no shared playbook.
No coaching visibility.
Managers rely on ride-alongs and gut feel. There is no data on which reps are improving and which are falling behind.
Long sales cycles with no structure.
MSP deals involve multiple stakeholders and 60–90 day timelines. Without a system, follow-up falls apart and deals stall.
High ramp time for new hires.
New reps take months to learn the stack, the compliance landscape, and the sales motion. There is no structured onboarding path.
How Meridian Helps
Built for the way your team sells.
Custom Call Guide
Your MSP sales methodology, written and editable. Covers discovery, compliance questions, stack assessment, and closing.
AI Practice Sessions
Reps rehearse against AI personas modeled on IT directors, CFOs, and compliance officers in your target verticals.
AI Call Scoring
Upload a transcript. AI scores it across discovery, objection handling, talk ratio, and next steps with MSP-specific feedback.
Meeting Prep Briefs
AI-generated pre-call intelligence: compliance flags, likely objections, and discovery questions tailored to each prospect.
Manager Dashboard
See every rep's scores, practice activity, and coaching needs. Assign practice sessions. Track who is improving.
CRM Sync
Salesforce and HubSpot integration. Pipeline flows in and out with no double entry.
Pricing
Simple per-seat pricing.
Starter
$49
/seat/month
3-seat minimum
Pro
$99
/seat/month
Enterprise
$199
/seat/month
Frequently Asked Questions
Is Meridian built for MSPs?
Yes. Meridian is built for B2B field sales teams including managed service providers. The knowledge base, call guide, practice personas, and scoring criteria are all customizable to MSP sales workflows.
Does it integrate with our PSA or CRM?
Meridian is designed to sync with Salesforce and HubSpot. Opportunities, contacts, and deal stages flow in and out with no double entry.
Can we customize the coaching content for our stack?
Yes. Every piece of content — the call guide, knowledge base, practice personas, quiz bank — is fully editable by your admin team. It is your methodology, your language, your compliance landscape.
How does it help with long sales cycles?
Meridian scores calls across discovery, objection handling, and next steps. Meeting prep briefs surface relevant context before each touchpoint. Managers see where deals stall and which reps need coaching.
What does it cost?
Starter $49/seat/month (3-seat minimum), Pro $99/seat/month, Enterprise $199/seat/month. Annual billing: pay 10 months, get 12. 14-day free trial, no credit card required.